{"id":33577,"date":"2026-01-15T18:48:14","date_gmt":"2026-01-15T16:48:14","guid":{"rendered":"https:\/\/scroll.media\/2026\/01\/15\/holywater-raises-22-million\/"},"modified":"2026-01-16T01:32:52","modified_gmt":"2026-01-15T23:32:52","slug":"holywater-raises-22-million","status":"publish","type":"post","link":"https:\/\/scroll.media\/en\/2026\/01\/15\/holywater-raises-22-million\/","title":{"rendered":"HOLYWATER Leads Western Micro-Drama Market With $22M Investment"},"content":{"rendered":"\n<p>Ukrainian technology company HOLYWATER has closed a $22 million investment round \u2014 the largest confirmed deal in the micro-drama niche outside Asia. According to Scroll.media, the round cements HOLYWATER\u2019s position as a leader among Western players in the $11 billion global market.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What\u2019s Known<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The round was led by Horizon Capital, with strategic participation from US investors including Endeavor Catalyst and Wheelhouse.<\/li>\n\n\n\n<li>HOLYWATER will use the new funding to develop a mobile-first streaming platform for vertical series, built around a Netflix-style model. The company also plans to scale its proprietary content ecosystem, particularly in AI-powered comics and anime. A major focus will be on strengthening the company\u2019s internal infrastructure for creating, testing, and distributing IP, as well as expanding into new genres and content categories.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u00abWe are delighted to be partnering with Bohdan, Anatolii, and the entire HOLYWATER team. Their innovative approach to content production, combined with a systematic, data-driven user-engagement model, has enabled the company to scale rapidly while maintaining high audience engagement and retention. In a short time, HOLYWATER has established a leading position in the new short-form content segment. We are happy to continue supporting the team as it builds a strong, niche-defining business,\u00bb commented Vasyl Tofan, Senior Partner at Horizon Capital.<\/p>\n<\/blockquote>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The $22 million round follows Fox Entertainment\u2019s <a href=\"https:\/\/scroll.media\/2025\/10\/10\/holywater-fox-oczinka\/\">strategic investment<\/a> in October 2025. <a href=\"https:\/\/scroll.media\/2025\/10\/10\/holywater-fox-oczinka\/\">According<\/a> to Scroll.media, HOLYWATER\u2019s post-money valuation could be in the $200\u2013250 million range.<\/li>\n\n\n\n<li>As the company informs, Fox is already working on the production of more than 200 original micro-dramas and vertical series for HOLYWATER\u2019s platforms, with premieres scheduled over the next two years.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/scroll.media\/wp-content\/uploads\/2026\/01\/bogdan-nesvit-anatolii-kasianov-scaled.jpg\" alt=\"\" class=\"wp-image-33556\" srcset=\"https:\/\/scroll.media\/wp-content\/uploads\/2026\/01\/bogdan-nesvit-anatolii-kasianov-scaled.jpg 2560w, https:\/\/scroll.media\/wp-content\/uploads\/2026\/01\/bogdan-nesvit-anatolii-kasianov-300x200.jpg 300w, https:\/\/scroll.media\/wp-content\/uploads\/2026\/01\/bogdan-nesvit-anatolii-kasianov-1024x683.jpg 1024w, https:\/\/scroll.media\/wp-content\/uploads\/2026\/01\/bogdan-nesvit-anatolii-kasianov-768x512.jpg 768w, https:\/\/scroll.media\/wp-content\/uploads\/2026\/01\/bogdan-nesvit-anatolii-kasianov-1536x1024.jpg 1536w, https:\/\/scroll.media\/wp-content\/uploads\/2026\/01\/bogdan-nesvit-anatolii-kasianov-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><figcaption class=\"wp-element-caption\">HOLYWATER founders Bohdan Nesvit and Anatolii Kasianov. Photo credit: HOLYWATER<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In an April 2025 <a href=\"https:\/\/scroll.media\/2025\/04\/15\/holywater-interview\/\">interview<\/a> with Scroll.media, founders Bohdan Nesvit and Anatolii Kasianov said the company\u2019s 2024 ARR reached $100 million. <a href=\"https:\/\/scroll.media\/2025\/10\/10\/holywater-fox-oczinka\/\">According<\/a> to Scroll.media sources, 2025 revenue could be around $150 million.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">About HOLYWATER<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.holywater.tech\/\">HOLYWATER<\/a> HOLYWATER is a technology company building entertainment products at the intersection of human creativity and artificial intelligence. Its ecosystem now reaches more than 85 million users.<\/li>\n\n\n\n<li>The company\u2019s core products include:\n<ul class=\"wp-block-list\">\n<li>My Drama \u2014 a streaming platform for vertical series<\/li>\n\n\n\n<li>My Passion \u2014 a digital book library<\/li>\n\n\n\n<li>My Muse \u2014 a platform for vertical series created with the help of generative AI<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>HOLYWATER was named to the Sifted 250, a ranking of Europe\u2019s fastest-growing startups. Its My Drama app won the People\u2019s Voice Award for Best Streaming Service at the 2025 Webby Awards, while My Muse is one of the leaders in the AI-driven streaming segment.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Why it matters<\/h2>\n\n\n\n<p>According to <a href=\"https:\/\/www.axios.com\/media-trends-membership\/2026\/01\/13\/microdrama-mobile-short-video-app\">Axios<\/a>, micro-dramas generated approximately $3 billion in global revenue (excluding China) in 2025, nearly three times more than the year before. The US is the largest market at $1.3 billion, and that <a href=\"https:\/\/variety.com\/2025\/tv\/news\/microdramas-global-entertainment-billions-1236521194\/\">figure could reach<\/a> $3.8 billion annually by the end of the decade.<\/p>\n\n\n\n<p>User spending on short-drama apps quadrupled in the past year, hitting $700 million in Q1 2025 alone. Production costs, meanwhile, remain relatively low compared to Hollywood. <a href=\"https:\/\/www.thewrap.com\/vertical-short-dramas-industry-explained-8-billion-business\/\">TheWrap<\/a> reports that vertical-series budgets typically range from $150,000 to $300,000, with production cycles of just 8\u201310 days, enabling rapid testing and high-volume output.<\/p>\n\n\n\n<p>With its Fox partnership, HOLYWATER puts Ukrainian founders and talent at the center of this fast-growing global market. The investor lineup also stands out:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/scroll.media\/investment_funds\/horizon-capital\/\">Horizon Capital<\/a> is a leading private-equity firm in Central and Eastern Europe, managing over $1.6 billion from investors with a combined capital base of more than $700 billion.<\/li>\n\n\n\n<li><a href=\"https:\/\/scroll.media\/en\/2025\/07\/22\/endeavor-catalyst\/\">Endeavor Catalyst<\/a>, Endeavor\u2019s global investment arm founded in 2012, manages $540 million across four funds, with 35 exits and 66 unicorn-valued companies in its portfolio. <a href=\"https:\/\/scroll.media\/en\/2026\/01\/13\/headway-inc-investment-from-endeavor-catalyst\/\">It recently made its first investment in a Ukrainian company, Headway Inc.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.wheel-house.com\/\">Wheelhouse<\/a>, founded in 2018 by Brent Montgomery, is an entertainment, talent, and investment platform focused on IP-driven content. Its studios, including Wheelhouse Studios, Spoke Studios, Campfire Studios, Butternut, and Twist, have produced hit shows for Netflix, Hulu, A+E, Max, and Food Network, operating from creative hubs in New York, Los Angeles, Connecticut, and London.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Ukrainian technology company HOLYWATER has closed a $22 million investment round \u2014 the largest confirmed deal in the micro-drama niche outside Asia. According to Scroll.media, the round cements HOLYWATER\u2019s position as a leader among Western players in the $11 billion global market. What\u2019s Known \u00abWe are delighted to be partnering with Bohdan, Anatolii, and the \u2026 <a title=\"HOLYWATER Leads Western Micro-Drama Market With $22M Investment\" class=\"read-more\" href=\"https:\/\/scroll.media\/en\/2026\/01\/15\/holywater-raises-22-million\/\" aria-label=\"Read more about HOLYWATER Leads Western Micro-Drama Market With $22M Investment\">Read more<\/a><\/p>\n","protected":false},"author":6,"featured_media":33555,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[113,120],"tags":[502,696,803],"class_list":["post-33577","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-investments-en","category-product-en","tag-endeavor-en","tag-holywater-en","tag-horizon-capital-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>HOLYWATER Leads Western Micro-Drama Market With $22M Investment | Scroll.media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scroll.media\/en\/2026\/01\/15\/holywater-raises-22-million\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HOLYWATER Leads Western Micro-Drama Market With $22M Investment | Scroll.media\" \/>\n<meta property=\"og:description\" content=\"Ukrainian technology company HOLYWATER has closed a $22 million investment round \u2014 the largest confirmed deal in the micro-drama niche outside Asia. 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Micro-Drama Market With $22M Investment | 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