{"id":31385,"date":"2025-12-10T11:00:00","date_gmt":"2025-12-10T09:00:00","guid":{"rendered":"https:\/\/scroll.media\/?p=31385"},"modified":"2025-12-30T13:48:00","modified_gmt":"2025-12-30T11:48:00","slug":"relevant-software-introduces-new-website-how-it-drives-business-value","status":"publish","type":"post","link":"https:\/\/scroll.media\/en\/2025\/12\/10\/relevant-software-introduces-new-website-how-it-drives-business-value\/","title":{"rendered":"Relevant Software Introduces New Website: How It Drives Business Value"},"content":{"rendered":"\n

At the end of 2025, Relevant Software<\/a> launched its redesigned website. The team had been working on the update for more than six months, starting at the beginning of the year. The previous website had served the company for a little over five years. So why invest in a redesign, and what business value can it bring?<\/span><\/p>\n\n\n\n

\"\"<\/figure>
\n

\u00abThe old website no longer reflected who we are or the growth we\u2019ve achieved in recent years. We have significantly transformed our approach and services. Today, our work doesn\u2019t start with development but with deep business consulting, needs analysis, and a careful assessment of how technology can strengthen the client\u2019s operations. That is why we needed an update that accurately communicated this evolution and the value Relevant brings to the business \u2014 through the visuals, user experience, and overall positioning,\u00bb explains Andrew Burak, founder of Relevant Software.<\/em><\/span><\/p>\n<\/div><\/div>\n\n\n\n

For the company, the update is not simply about changing the website\u2019s visual appearance. Here, design is a tool for highlighting Relevant Software\u2019s approach to work.\u00abIt\u2019s about who we are for our clients and the value we actually deliver,\u00bb the team explains. This shift in the company\u2019s business approach happened long ago, and now the website finally reflects it openly:<\/p>\n\n\n\n

    \n
  1. A fixed principle of guaranteed delivery. <\/b>This means predictable development, transparent planning, visible progress, and full responsibility for the result \u2014 not only for the code, but also for how the solution works within the client\u2019s business.<\/span><\/li>\n\n\n\n
  2. A clear emphasis on partnership over task-taking.<\/b> Relevant Software positions itself as a strategic partner, evaluated not by hours but by how the team helps clients make the right technical and product decisions \u2014 from assessing risks to choosing architecture and priorities.<\/span><\/li>\n\n\n\n
  3. A focus on ROI. <\/b>The team analyzes the business context, data, constraints, and real goals and recommends the option that creates the most value, even if it\u2019s not what the client initially requested. The solution defines the result, not the other way around.<\/span><\/li>\n<\/ol>\n\n\n\n

    \u00abThe new website is not about new colors. It shows how we work: so that the result is predictable, cooperation makes strategic sense, and each client\u2019s investment is understandable and justified,\u00bb adds the Relevant Software team, once again stressing that design should serve a business function, not simply \u00abexist.\u00bb<\/p>\n\n\n\n

    \n
    Website Relevant Software<\/a><\/div>\n<\/div>\n\n\n\n

    \u00a0<\/p>\n\n\n\n

    The working group included designers, content editors, marketers, SEO specialists, and engineers \u2014 in other words, everyone who shapes the user experience and ensures accurate positioning.<\/p>\n\n\n

    \n
    \"\"
    Photo by Relevant Software<\/figcaption><\/figure>\n<\/div>\n\n\n

    Alongside the redesign, the team conducted research: they analyzed user journeys, navigation logic, behavioral metrics on the old site, and performed an SEO audit.<\/p>\n\n\n\n

    \n

    \u00abOne of the biggest mistakes is starting from the design instead of the client\u2019s needs. That\u2019s why we studied client feedback to understand why they value our cooperation and built those insights into the structure, content, and presentation of the new site,\u00bb the team explains.\r\n<\/p>\n<\/blockquote>\n\n\n\n

    During the redesign, the team completely updated SEO and restructured the content to make it more compelling , with a clear focus on \u00abbefore\/after\u00bb and measurable business results. One of the biggest challenges was adapting the design to a large volume of text and media. Relevant Software says they had to find the perfect balance between visuals, readability, and speed. \u00abThe hardest part was combining aesthetics, usability, and performance without compromising anything,\u00bb the team adds.<\/p>\n\n\n\n

    \u00abToday, the site reflects who we are and the value we deliver to the client,\u00bb concludes founder Andrew Burak.<\/p>\n\n\n\n

    \n\n\n
    \n
    \"\"
    This article was produced with the support of Relevant Software.<\/a> Learn more<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n
    \n\n\n\n

    Based on their own experience, the Scroll.media editorial team also asked Relevant Software to share their tips on how companies should approach developing a new website:\r\n<\/p>\n\n\n\n

      \n
    1. Start with the user, not the design.<\/b>\r\n\r\nAnalyze who visits, what they\u2019re looking for, and where they lose interest. The experience matters more than the color of the buttons.<\/span><\/li>\n\n\n\n
    2. Plan SEO from day one.<\/b>\r\n\r\nStructure, metadata, internal links, and redirects should be part of the initial requirements, not an afterthought.<\/span><\/li>\n\n\n\n
    3. Rewrite content based on real customer needs.<\/b>\r\n\r\nNot what the company wants to say, but what the user wants to understand: trust, process, expertise, case studies, ROI. Focus on what the client actually searches for, what worries them, and what motivates them to work with you.<\/span><\/li>\n\n\n\n
    4. Build the site for growth, not a \u00abfrozen state.\u00bb<\/b>\r\n\r\nCreate flexible templates that can be easily updated without requiring additional resources or significant time investments.<\/span><\/li>\n\n\n\n
    5. Launch sooner and improve continuously.<\/b>\r\n\r\nHave a clear development roadmap that includes upcoming service pages, necessary integrations, and a plan for content updates. A website should evolve with the company, not freeze at launch.<\/span><\/li>\n<\/ol>\n\n\n\n

      After the pilot launch, the team gains access to real user behavior data. This allows them to make decisions based on actual feedback rather than intuition, and improve the product where it truly matters.<\/p>\n","protected":false},"excerpt":{"rendered":"

      At the end of 2025, Relevant Software launched its redesigned website. The team had been working on the update for more than six months, starting at the beginning of the year. The previous website had served the company for a little over five years. So why invest in a redesign, and what business value can \u2026 Read more<\/a><\/p>\n","protected":false},"author":21,"featured_media":30842,"comment_status":"open","ping_status":"open","sticky":false,"template":"template-custom-post-without-sidebar.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[416],"tags":[436,457,563],"class_list":["post-31385","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-ai-en","tag-partner-news","tag-promo-en"],"acf":[],"yoast_head":"\nRelevant Software Introduces New Website: How It Drives Business Value | Scroll.media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scroll.media\/en\/2025\/12\/10\/relevant-software-introduces-new-website-how-it-drives-business-value\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Relevant Software Introduces New Website: How It Drives Business Value | Scroll.media\" \/>\n<meta property=\"og:description\" content=\"At the end of 2025, Relevant Software launched its redesigned website. 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