{"id":31179,"date":"2025-12-02T12:01:44","date_gmt":"2025-12-02T10:01:44","guid":{"rendered":"https:\/\/scroll.media\/2025\/12\/02\/my-passion-case-ai\/"},"modified":"2025-12-07T00:51:42","modified_gmt":"2025-12-06T22:51:42","slug":"my-passion-case-ai","status":"publish","type":"post","link":"https:\/\/scroll.media\/en\/2025\/12\/02\/my-passion-case-ai\/","title":{"rendered":"Why \u201cLow-Quality AI Content\u201d Is a Myth: The My Passion Case"},"content":{"rendered":"\n

Books created in collaboration with AI on My Passion are read by millions of users every month. In a column for Scroll.media, Vladyslav Shevchenko, Exclusive Content Lead at My Passion, explains how this became possible and why curiosity, rather than fear of AI, unlocks a new level of creativity for authors.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

My Passion is a platform for serial online fiction created by HOLYWATER. Within its community of authors and editors, books are produced in synergy with AI, and this is exactly what sparks the most debate.<\/p>\n\n\n\n

\u2014 \u00abAI doesn\u2019t create anything new, so your books aren\u2019t unique.\u00bb\r\n\u2014 \u00abThis is artificiality, not creativity.\u00bb\r\n\u2014 \u00abAnyone can write a book with GPT \u2014 it\u2019s not real authorship.\u00bb<\/p>\n\n\n\n

We hear these claims regularly. It\u2019s easy to imagine that a single prompt \u2014 \u00abgenerate a new Harry Potter where the main character is a girl\u00bb \u2014 will produce a bestseller and send J.K. Rowling to court in a panic over her copyrights. It would be convenient if it worked that way. But it doesn\u2019t.<\/p>\n\n\n\n

Even OpenAI is now hiring a content strategist \u2014 someone who understands workflows, strategy, and text production. In other words, OpenAI openly acknowledges that a machine won\u2019t handle this alone. It requires operators with experience, taste, and a creative vision \u2014 people who can collaborate with the system and transform its output into a cohesive work.<\/p>\n\n\n\n

Bots Don\u2019t Write Novels<\/h2>\n\n\n\n

Authors\u2019 tools have evolved for centuries: from pen to typewriter to keyboard to language models. But the idea, the vision, and the integrity of the characters have always belonged to people. AI doesn\u2019t replace the idea \u2014 it simply accelerates the path toward it. It helps find references, detect logical gaps, and check pacing or style. Remove the author, and you are left with mechanical text that lacks depth and repetition. Human creativity remains central, not optional.<\/p>\n\n\n\n

There is a large team behind every My Passion book, comprising content strategists, authors, and release editors. We borrowed the best practices from classic publishing, combined them with technology (data, testing, iteration), and added AI as a co-creation tool.<\/p>\n\n\n\n

\u00abJust write a book with AI\u00bb is almost always bad advice. Quality emerges only when the process is structured, and the model\u2019s involvement has a clear purpose: to clarify, suggest, or expand.\r\n<\/p>\n\n\n\n

How We Create Bestsellers<\/h2>\n\n\n\n

Stage 1. Idea and strategic brief. <\/strong>We define the core idea, world, conflicts, and \u00abbook formula.\u00bb This stage is fully human-driven. Here, AI functions like a \u00abliving library,\u00bb helping search for references, characters, and conflicts.<\/p>\n\n\n\n

Stage 2. Story backbone. <\/strong>Once the plot is structured, authors use trained models as \u00abeditors\u00bb to spot illogical character actions, weak plot points, and pacing issues.<\/p>\n\n\n\n

Stage 3. Writing in synergy. <\/strong>The most AI-powered stage. With the full picture defined, AI helps generate high-quality text with a focus on emotions or sensory detail.<\/p>\n\n\n\n

Stage 4. Editing.<\/strong> Final proofreading is fully performed by humans because this work requires emotional nuance, tone, and overall perception. If needed, the editor can ask the model to suggest alternative phrasing or flag stylistic issues, but humans remain in control of the final output.<\/p>\n\n\n\n

Where AI Truly Helps<\/h2>\n\n\n\n

Here are the roles where AI performs best:<\/p>\n\n\n\n