{"id":31092,"date":"2025-12-02T18:24:30","date_gmt":"2025-12-02T16:24:30","guid":{"rendered":"https:\/\/scroll.media\/2025\/12\/02\/fozzy-group-acquires-the-village\/"},"modified":"2025-12-04T00:03:04","modified_gmt":"2025-12-03T22:03:04","slug":"fozzy-group-acquires-the-village","status":"publish","type":"post","link":"https:\/\/scroll.media\/en\/2025\/12\/02\/fozzy-group-acquires-the-village\/","title":{"rendered":"Fozzy Group Acquires The Village"},"content":{"rendered":"\n<p>According to Scroll.media\u2019s sources, Fozzy Group has acquired the Kyiv-based publication The Village. The information has been confirmed by several market participants, as well as a team closely associated with The Village.<\/p>\n\n<p>The details of the deal have not been disclosed. Neither the Fozzy Group team nor The Village team responds to questions from the editorial office.<\/p>\n\n<p>Based on Scroll.media\u2019s calculations and the current market landscape, the acquisition could be valued between $100,000 and $200,000.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"580\" src=\"https:\/\/scroll.media\/wp-content\/uploads\/2025\/12\/untitled-design-2-2.jpg.webp\" alt=\"\" class=\"wp-image-31046\" srcset=\"https:\/\/scroll.media\/wp-content\/uploads\/2025\/12\/untitled-design-2-2.jpg.webp 1440w, https:\/\/scroll.media\/wp-content\/uploads\/2025\/12\/untitled-design-2-2.jpg-300x121.webp 300w, https:\/\/scroll.media\/wp-content\/uploads\/2025\/12\/untitled-design-2-2.jpg-1024x412.webp 1024w, https:\/\/scroll.media\/wp-content\/uploads\/2025\/12\/untitled-design-2-2.jpg-768x309.webp 768w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n<p>The Village Ukraine was launched in 2017 by Andrii Bashtovyi, Mykola Balaban, and Mark Livin, following a long break during which the outlet had not been operating in the country.<\/p>\n\n<p>After the start of the full-scale war, Bashtovyi and former editor-in-chief Yaroslav Druziuk joined the Ukrainian Armed Forces.<\/p>\n\n<p>This is not Fozzy Group\u2019s first venture into online media; the company is already <a href=\"https:\/\/shuba.life\/\">developing<\/a> the culinary project \u0428\u0443\u0431\u0430 (Shuba) and another lifestyle outlet, \u0411\u0416 (BZH), a deal that <a href=\"https:\/\/detector.media\/rinok\/article\/196644\/2022-02-19-vlasnykom-vydannya-bzh-stala-fozzy-group-dzherelo\/\">closed<\/a> in 2022.<\/p>\n\n<p>***<\/p>\n\n<p>After the release of this piece, Fozzy Group issued an official statement:<\/p>\n\n<p><span data-preserver-spaces=\"true\">In October 2025, the media outlet <\/span><a href=\"https:\/\/www.village.com.ua\/\"><em><span data-preserver-spaces=\"true\">The Village Ukraine<\/span><\/em><\/a><span data-preserver-spaces=\"true\"> became part of Fozzy Group. The company says the goal of this step is to expand communication opportunities with the Ukrainian audience and offer brands a new level of integrated solutions.<\/span><\/p>\n\n<p>Today, the company\u2019s media ecosystem includes the national lifestyle publication <a href=\"https:\/\/bzh.life\/\">BZH<\/a>, the gastronomic portal <a href=\"https:\/\/shuba.life\/\">Shuba.life<\/a>, and the communities Sommelier in Green Pants, DrinkSetter, and BeerMaster. Fozzy Group is building a retail media ecosystem that unites its own media with digital assets, in-store digital formats, and digital out-of-home tools. This approach, the company states, enables it to better understand audience behavior and interests \u2014 from trendsetters and food lovers to promotional hunters \u2014 and to create more effective brand communications.<\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u00abFor partners and advertisers, the integration of The Village Ukraine opens up more opportunities: a wider selection of formats, access to new audiences, and work with content that builds trust and loyalty among readers. At the same time, growing our own media allows Fozzy to better understand its audience. We see which topics and formats resonate most with readers, track trends, and monitor how the interests of a modern person \u2014 a potential Fozzy Group Guest \u2014 evolve. This helps build more accurate and effective communications,\u00bb says Olena Shabashkevych, CEO of Fozzy Media Group.<\/p>\n<\/blockquote>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u00abThe main advantage is that retail media is the closest point to the Zero Moment of Truth \u2014 the moment when a person encounters information about a product before going to a store or starting an online search. We have accurate and relevant data on Guests\u2019 interests and a network of interactive advertising media that help build marketing campaigns aimed at both brand promotion and direct sales growth,\u00bb adds Dmytro Panasiuk, Head of the Advertising Technologies Department at Fozzy Group.<\/p>\n<\/blockquote>\n\n<p>Fozzy Media Group now covers 41% of Ukraine\u2019s lifestyle audience \u2014 the combined reach of BZH and The Village Ukraine. This makes the company the largest player in the segment: nearly every second user interacts with content from the Fozzy ecosystem.<\/p>\n\n<p>The editorial team of The Village Ukraine will retain full independence. Fozzy Group states that it will not interfere with editorial policy or content formats.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to Scroll.media\u2019s sources, Fozzy Group has acquired the Kyiv-based publication The Village. The information has been confirmed by several market participants, as well as a team closely associated with The Village. The details of the deal have not been disclosed. Neither the Fozzy Group team nor The Village team responds to questions from the \u2026 <a title=\"Fozzy Group Acquires The Village\" class=\"read-more\" href=\"https:\/\/scroll.media\/en\/2025\/12\/02\/fozzy-group-acquires-the-village\/\" aria-label=\"Read more about Fozzy Group Acquires The Village\">Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":31043,"comment_status":"open","ping_status":"open","sticky":false,"template":"template-custom-post-without-sidebar.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[416],"tags":[732,727],"class_list":["post-31092","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-fozzy-group-en","tag-media-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fozzy Group Acquires The Village | Scroll.media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scroll.media\/en\/2025\/12\/02\/fozzy-group-acquires-the-village\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fozzy Group Acquires The Village | Scroll.media\" \/>\n<meta property=\"og:description\" content=\"According to Scroll.media\u2019s sources, Fozzy Group has acquired the Kyiv-based publication The Village. 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