{"id":28812,"date":"2025-10-24T12:44:59","date_gmt":"2025-10-24T10:44:59","guid":{"rendered":"https:\/\/scroll.media\/2025\/10\/24\/dead-internet-theory\/"},"modified":"2025-11-02T10:43:12","modified_gmt":"2025-11-02T08:43:12","slug":"dead-internet-theory","status":"publish","type":"post","link":"https:\/\/scroll.media\/en\/2025\/10\/24\/dead-internet-theory\/","title":{"rendered":"Will There Be More Bots Than People? How True Is the \u201cDead Internet\u201d Theory?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Among the many conspiracy theories \u2014 about a flat Earth, reptilian overlords, or microchips in Covid vaccines \u2014 there\u2019s one that seems absurd for now, but may turn out to be an eerie prophecy for the not-so-distant future: the \u00abdead internet\u00bb theory. According to its believers, bots are everywhere. Real people have vanished from the web and are replaced by AI-generated content, while secret forces manipulate the remaining few. The idea first surfaced years ago, but the explosion of AI-generated content has given it new life.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to its believers, bots are everywhere. Real people have vanished from the web and are replaced by AI-generated content, while secret forces manipulate the remaining few. The idea first surfaced years ago, but the explosion of AI-generated content has given it new life.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Origins of the \u00abDead Internet\u00bb Theory<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">The theory (not a theory in the scientific sense, but rather a loose collection of ideas) has murky origins. One of its best-known manifestos appeared in 2021 on the Agora Road forum. A user <\/span><span data-preserver-spaces=\"true\">calling themselves<\/span> <em><span data-preserver-spaces=\"true\">IlluminatiPirate<\/span><\/em><span data-preserver-spaces=\"true\"><a href=\"https:\/\/forum.agoraroad.com\/index.php?threads\/dead-internet-theory-most-of-the-internet-is-fake.3011\/\"> posted<\/a> a thread titled <\/span><em><span data-preserver-spaces=\"true\">\u00abDead Internet Theory: Most of the Internet is Fake.\u00bb<\/span><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He introduced himself as right-wing and claimed that the modern internet (as of January 2021) felt \u00abempty, devoid of people and content compared to, say, the internet of 2007.\u00bb<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u00abThe internet of today is entirely sterile. There\u2019s nowhere to go and nothing to do, see, read, or experience anymore,\u00bb he lamented.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">According to him, powerful entities (especially Facebook, Google, and Twitter) manipulate the web through bots, algorithms, and artificial intelligence to feed users carefully crafted narratives. Real people, he argued, had mostly disappeared.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You could say the author, an American conservative nostalgic for the chaotic freedom of the 2000s, mistook the rise of moderation rules for the \u00abdeath\u00bb of the internet. Yet, there is a kernel of truth in his paranoia: the sheer amount of generated content and fake online personas is indeed growing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And these fake accounts are being used to manipulate reality and deceive real users \u2014 not as part of a global conspiracy, but through targeted, tactical operations. One clear example: since the start of Russia\u2019s full-scale invasion of Ukraine, the aggressor has massively used botnets and algorithmic manipulation to spread propaganda narratives.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The scale of the problem is staggering. In October 2025, Facebook <a href=\"https:\/\/about.fb.com\/news\/2025\/10\/cybersecurity-awareness-month-helping-older-adults-avoid-online-scams\/\">announced<\/a> it had blocked over 8 million accounts linked to scam centers, which is nearly the population of Austria.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In recent months, the \u00abdead internet\u00bb idea has resurfaced \u2014 this time fueled by tech insiders. Sam Altman, co-founder of OpenAI, wrote in September 2025 that while he\u2019d never taken the theory seriously, he\u2019s now seeing \u00aba lot of LLM accounts\u00bb on X (formerly Twitter). Commenters roasted him: \u00abSam never believed in the dead internet theory \u2014 so he decided to make it real.\u00bb<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">i never took the dead internet theory that seriously but it seems like there are really a lot of LLM-run twitter accounts now<\/p>\u2014 Sam Altman (@sama) <a href=\"https:\/\/twitter.com\/sama\/status\/1963366714684707120?ref_src=twsrc%5Etfw\">September 3, 2025<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Reddit co-founder Alexis Ohanian echoed similar concerns on The TBPN Podcast: \u00ab\u2026the internet is now just dead \u2014 this whole dead internet theory, right? Whether it\u2019s botted, whether it\u2019s quasi-AI,\u00a0LinkedIn\u00a0slop. Having proof of life, like live viewers and live content, is really valuable to hold attention.\u00bb<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">And who can blame him? AI slop has flooded Reddit, too. One viral example: a wholesome story about a plump sphynx cat named Pound Cake went viral as users followed his dramatic weight-loss journey \u2014 until someone discovered the cat was AI-generated.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u00abWait, I cried yesterday over this cat, and he never existed? What the hell?\u00bb user yoki2 wrote.<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Is this the time where, yet again, I remind y'all about Dead Internet Theory? <a href=\"https:\/\/t.co\/BKBPqNiFoV\">https:\/\/t.co\/BKBPqNiFoV<\/a><\/p>\u2014 Alexis Ohanian \ud83d\uddfd (@alexisohanian) <a href=\"https:\/\/twitter.com\/alexisohanian\/status\/1977464638481863114?ref_src=twsrc%5Etfw\">October 12, 2025<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ohanian says the \u00abdead internet\u00bb theory may have begun as a conspiracy, but it\u2019s fast becoming a reality.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How \u00abAlive\u00bb Is the Internet Today?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">So what\u2019s the actual ratio of bots to humans online? <a href=\"https:\/\/www.businesswire.com\/news\/home\/20250415432215\/en\/Artificial-Intelligence-Fuels-Rise-of-Hard-to-Detect-Bots-That-Now-Make-up-More-Than-Half-of-Global-Internet-Traffic-According-to-the-2025-Imperva-Bad-Bot-Report\">According<\/a> to the <\/span>2025 Bad Bot Report<span data-preserver-spaces=\"true\"> from Thales, 2024 marked the first time in a decade that bot-generated traffic surpassed human traffic \u2014 <strong>accounting for 51% of all web activity<\/strong>. The report shows a steady upward trend: bot traffic has been rising every year (red indicates \u00abmalicious\u00bb bots, green \u2014 neutral ones; <em>see chart on page 3 of\u00a0<a href=\"https:\/\/www.imperva.com\/resources\/resource-library\/reports\/2025-bad-bot-report\/\">Bad Bot Report 2025<\/a><\/em>).<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1132\" height=\"659\" src=\"https:\/\/scroll.media\/wp-content\/uploads\/2025\/10\/image-15.png\" alt=\"\" class=\"wp-image-28258\" srcset=\"https:\/\/scroll.media\/wp-content\/uploads\/2025\/10\/image-15.png 1132w, https:\/\/scroll.media\/wp-content\/uploads\/2025\/10\/image-15-300x175.png 300w, https:\/\/scroll.media\/wp-content\/uploads\/2025\/10\/image-15-1024x596.png 1024w, https:\/\/scroll.media\/wp-content\/uploads\/2025\/10\/image-15-768x447.png 768w\" sizes=\"auto, (max-width: 1132px) 100vw, 1132px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The company attributes this surge to the explosion of AI-based services and large language models (LLMs).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">And it\u2019s not slowing down. According to <\/span><em><span data-preserver-spaces=\"true\">Popular Mechanics<\/span><\/em><span data-preserver-spaces=\"true\">, citing research from the Pew Research Center, the web could be \u00abmore dead than alive\u00bb within three years. Pew found that about 38% of all web pages created since 2013 no longer exist (a phenomenon known as <\/span><em><span data-preserver-spaces=\"true\">link rot), <\/span><\/em><span data-preserver-spaces=\"true\">and much of that lost content is <\/span><span data-preserver-spaces=\"true\">being replaced<\/span><span data-preserver-spaces=\"true\"> by AI-generated material.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Analytics firm NewsGuard has identified over a thousand \u00abnews\u00bb sites primarily run by bots, including at least 167 posing as Russian outlets to spread disinformation about the war in Ukraine, using AI-generated content for this purpuse.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example: the proportion of AI-generated articles compared to articles written by humans (according to Axios):<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1030\" height=\"556\" src=\"https:\/\/scroll.media\/wp-content\/uploads\/2025\/10\/image-14.png\" alt=\"\" class=\"wp-image-28256\" srcset=\"https:\/\/scroll.media\/wp-content\/uploads\/2025\/10\/image-14.png 1030w, https:\/\/scroll.media\/wp-content\/uploads\/2025\/10\/image-14-300x162.png 300w, https:\/\/scroll.media\/wp-content\/uploads\/2025\/10\/image-14-1024x553.png 1024w, https:\/\/scroll.media\/wp-content\/uploads\/2025\/10\/image-14-768x415.png 768w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">A similar shift is happening in advertising. <\/span><strong><span data-preserver-spaces=\"true\">Scientific Research Publishing (SCIRP)<\/span><\/strong><span data-preserver-spaces=\"true\"> reports that AI-generated ad videos now <a href=\"https:\/\/www.scirp.org\/journal\/paperinformation?paperid=143786\">boast<\/a> an average click-through rate of 28%, compared to 15% for traditional ads. More than half of advertisers (56%) <a href=\"https:\/\/www.synthesia.io\/post\/ai-statistics\">say<\/a> AI-generated content outperforms human-made material.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Ironically, the rise of AI-generated content may be creating a vicious cycle. A recent study on the <\/span><a href=\"https:\/\/www.arxiv.org\/abs\/2510.13928\">LLM Brain Rot<\/a> hypothesis<span data-preserver-spaces=\"true\"> suggests that when language models train on low-quality, AI-generated material (what internet users jokingly call \u00abbrain rot\u00bb), their own performance deteriorates \u2014 they become, in effect, \u00abdumber.\u00bb<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Writer Ted Chiang, whose short story inspired Denis Villeneuve\u2019s film <\/span><em><span data-preserver-spaces=\"true\">Arrival<\/span><\/em><span data-preserver-spaces=\"true\">, warned about this years ago in his <a href=\"https:\/\/www.newyorker.com\/tech\/annals-of-technology\/chatgpt-is-a-blurry-jpeg-of-the-web\">essay <\/a><\/span><em><span data-preserver-spaces=\"true\">\u00abChatGPT Is a Blurry JPEG of the Web.\u00bb<\/span><\/em><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u00abThe more text generated by LLMs is published on the web, the more the web becomes a blurred version of itself.\u00bb<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">So What Now?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Should we all become neo-Luddites and declare war on AI content? Probably not, even if you\u2019re tempted after scrolling past yet another Facebook post about an old woman who sculpted a horse out of cabbage and \u00abno one congratulated her.\u00bb Generated content is becoming increasingly difficult to distinguish from human-made posts, and platforms often fail to label it accurately. Europol <a href=\"https:\/\/www.europol.europa.eu\/cms\/sites\/default\/files\/documents\/Europol_Innovation_Lab_Facing_Reality_Law_Enforcement_And_The_Challenge_Of_Deepfakes.pdf\">warned<\/a> back in 2022 that deepfakes were becoming indistinguishable from real footage, and ironically, every new detection tool only helps make future fakes more convincing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Still, the rise of AI content may be forcing humanity to rediscover something we\u2019ve neglected: careful reading, critical thinking, and the value of genuine, well-written material. Additionally, running bot farms isn\u2019t free, and generating AI content incurs even higher costs. As Sam Altman once joked, every polite \u00abHello\u00bb or \u00abThank you\u00bb users type into ChatGPT costs his company millions in electricity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, maybe you can believe in a \u00abdead\u00bb internet, a Martian wasteland populated only by bots. Or you can believe in a more interesting, more human web, the kind of internet that, like the Tesla orbiting Mars, was created by people, for people. Because, in the end, we\u2019re still drawn to content that feels alive.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Among the many conspiracy theories \u2014 about a flat Earth, reptilian overlords, or microchips in Covid vaccines \u2014 there\u2019s one that seems absurd for now, but may turn out to be an eerie prophecy for the not-so-distant future: the \u00abdead internet\u00bb theory. According to its believers, bots are everywhere. Real people have vanished from the \u2026 <a title=\"Will There Be More Bots Than People? How True Is the \u00abDead Internet\u00bb Theory?\" class=\"read-more\" href=\"https:\/\/scroll.media\/en\/2025\/10\/24\/dead-internet-theory\/\" aria-label=\"Read more about Will There Be More Bots Than People? How True Is the \u00abDead Internet\u00bb Theory?\">Read more<\/a><\/p>\n","protected":false},"author":9,"featured_media":28263,"comment_status":"open","ping_status":"open","sticky":false,"template":"template-custom-post-without-sidebar.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[416],"tags":[436],"class_list":["post-28812","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-ai-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Will There Be More Bots Than People? 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