{"id":27589,"date":"2025-09-03T11:00:00","date_gmt":"2025-09-03T08:00:00","guid":{"rendered":"https:\/\/scroll.media\/2025\/09\/03\/linkup-sts-global-design-wins\/"},"modified":"2025-10-15T12:47:11","modified_gmt":"2025-10-15T09:47:11","slug":"linkup-sts-global-design-wins","status":"publish","type":"post","link":"https:\/\/scroll.media\/en\/2025\/09\/03\/linkup-sts-global-design-wins\/","title":{"rendered":"Linkup ST: The Design Team Turning Bold Ideas into Global Awards"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">At the beginning of this year, <\/span><a href=\"https:\/\/linkupst.com\/\"><span style=\"font-weight: 400;\">Linkup ST<\/span><\/a><span style=\"font-weight: 400;\">\u2019s calendar filled up not only with product release dates but also with deadlines for submissions to international design awards. For the team, global recognition serves as a key indicator of quality and proof that professionals around the world appreciate their work.<\/span><\/p>\n\n\n\n<p>How do international awards influence business growth? And why is the right presentation just as important as a great product? Nataliya Sambir, co-founder and CDO at Linkup ST, shares her insights in an interview with Scroll.media.\r\n<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">This Year\u2019s Highlights: Reverso and the Webby Awards<\/h2>\n\n\n\n<p>This year, one of Linkup ST\u2019s standout successes was the Webby Award win for Reverso, a translation app with an audience of over 80 million users.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u00abWe\u2019ve been working on its product design and strategy for more than three years, and this award shows that our collaboration has had a real impact on user experience,\u00bb says Nataliya Sambir.\r\n<\/p>\n<\/blockquote>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2404\" height=\"1868\" src=\"https:\/\/scroll.media\/wp-content\/uploads\/2025\/08\/reverso.png\" alt=\"\" class=\"wp-image-23329\" srcset=\"https:\/\/scroll.media\/wp-content\/uploads\/2025\/08\/reverso.png 2404w, https:\/\/scroll.media\/wp-content\/uploads\/2025\/08\/reverso-300x233.png 300w, https:\/\/scroll.media\/wp-content\/uploads\/2025\/08\/reverso-1024x796.png 1024w, https:\/\/scroll.media\/wp-content\/uploads\/2025\/08\/reverso-768x597.png 768w, https:\/\/scroll.media\/wp-content\/uploads\/2025\/08\/reverso-1536x1194.png 1536w, https:\/\/scroll.media\/wp-content\/uploads\/2025\/08\/reverso-2048x1591.png 2048w\" sizes=\"auto, (max-width: 2404px) 100vw, 2404px\" \/><figcaption class=\"wp-element-caption\">Photo: Linkup ST<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Another project, <a href=\"http:\/\/code.ua\/\">Code.ua<\/a>, was also nominated in the same competition. Remarkably, the team\u2019s first-ever Webby submission turned out to be a success.<\/p>\n\n\n\n<p><b><i>The Webby Awards<\/i><\/b><span style=\"font-weight: 400;\">, <em>founded in 1996, are one of the most prestigious international honors in the digital space. They are often called \u00abthe Internet\u2019s highest award.\u00bb The awards are organized by the International Academy of Digital Arts and Sciences (IADAS).<\/em><\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Featured by the App Store<\/h3>\n\n\n\n<p>Reverso also earned App of the Day and Editor\u2019s Choice in the App Store as one of the best language learning apps. For users, these recognitions signal quality and highlight the work of the design and product teams behind the app.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Several Red Dots in One Year<\/h2>\n\n\n\n<p>We\u2019ve already won eleven Red Dot Awards,\u00bb says Nataliya, noting that behind each one are projects of different scales, united by the same commitment to quality.<\/p>\n\n\n\n<p>Among this year\u2019s winners:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SkinSpotter, an innovative medical app, won in Interface & User Experience Design and Health Solution categories;<\/li>\n\n\n\n<li>TOTO, an educational project focused on financial literacy, was recognized for its interface;<\/li>\n\n\n\n<li>GlamdPro, a platform for beauty professionals, won in the Apps category;<\/li>\n\n\n\n<li>TripPal, a travel planning app, received awards for Interface & User Experience Design and Travel;<\/li>\n\n\n\n<li>Element-X, a messenger for fast and confidential communication, was recognized in Apps and Business.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1679\" src=\"https:\/\/scroll.media\/wp-content\/uploads\/2025\/08\/red-dot-design-award-scaled.jpg\" alt=\"\" class=\"wp-image-23327\" srcset=\"https:\/\/scroll.media\/wp-content\/uploads\/2025\/08\/red-dot-design-award-scaled.jpg 2560w, https:\/\/scroll.media\/wp-content\/uploads\/2025\/08\/red-dot-design-award-300x197.jpg 300w, https:\/\/scroll.media\/wp-content\/uploads\/2025\/08\/red-dot-design-award-1024x672.jpg 1024w, https:\/\/scroll.media\/wp-content\/uploads\/2025\/08\/red-dot-design-award-768x504.jpg 768w, https:\/\/scroll.media\/wp-content\/uploads\/2025\/08\/red-dot-design-award-1536x1007.jpg 1536w, https:\/\/scroll.media\/wp-content\/uploads\/2025\/08\/red-dot-design-award-2048x1343.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n<\/div>\n\n\n<p><b><i>The Red Dot Design Award<\/i><\/b><em><span style=\"font-weight: 400;\"> (established in 1955) is one of the world\u2019s most respected design competitions. The jury evaluates innovation, functionality, quality, and the product\u2019s impact on users.<\/span><\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A\u2019Design Award<\/h2>\n\n\n\n<p>The company also added four A\u2019Design Awards this year:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Code.ua received an award in the Web Design category. <\/li>\n\n\n\n<li>SkinSpotter added two more wins \u2014 for Interface Design and Health Innovation. <\/li>\n\n\n\n<li>SafeTravy, a service for safe travel, was recognized for its social value and innovation.<\/li>\n<\/ul>\n\n\n\n<p><strong><i>A\u2019Design Award & Competition<\/i><\/strong><em><span style=\"font-weight: 400;\"> is an annual global contest featuring over 100 categories, from product and interface design to architecture and social impact projects.<\/span><\/em><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u00abWe\u2019re genuinely proud of every victory. Behind each one is the synchronized effort of our entire team,\u00bb says Sambir. Only about 1.31% of all submissions achieve the same award level as Linkup ST\u2019s projects.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">POPDES Recognition<\/h2>\n\n\n\n<p>At the end of the year, Nataliya Sambir received an unexpected email.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u00abAt first, I thought it was spam,\u00bb she says. \u00abBut it turned out to be a message informing me that I\u2019d been included in the POPDES Top Designers list.\u00bb\r\n<\/p>\n<\/blockquote>\n\n\n\n<p>The nomination was anonymous, submitted by members of the International Association of Design (IAD), which includes A\u2019Design Award winners and grand jury members.<\/p>\n\n\n\n<p>\u00abThat makes it even more meaningful,\u00bb she says. \u00abIt shows that our work is valued within the professional community itself.\u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How Linkup ST Creates Award-Winning Products<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u00abMost of the projects we submit are just our regular client work \u2014 we simply package them properly for submission,\u00bb says Sambir.\r\nThe team doesn\u2019t design specifically for competitions. \r\n<\/p>\n<\/blockquote>\n\n\n\n<p>Instead, they focus on quality work that naturally stands out. When a project shows potential, they recommend that clients submit it for a prestigious award. \u00abIt\u2019s always a win-win,\u00bb Nataliya explains. \u00abWe gain a strong case for our portfolio, and clients get additional PR and brand visibility.\u00bb<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1537\" src=\"https:\/\/scroll.media\/wp-content\/uploads\/2025\/08\/mom_5421-2-scaled.jpeg\" alt=\"\" class=\"wp-image-23339\" srcset=\"https:\/\/scroll.media\/wp-content\/uploads\/2025\/08\/mom_5421-2-scaled.jpeg 2560w, https:\/\/scroll.media\/wp-content\/uploads\/2025\/08\/mom_5421-2-300x180.jpeg 300w, https:\/\/scroll.media\/wp-content\/uploads\/2025\/08\/mom_5421-2-1024x615.jpeg 1024w, https:\/\/scroll.media\/wp-content\/uploads\/2025\/08\/mom_5421-2-768x461.jpeg 768w, https:\/\/scroll.media\/wp-content\/uploads\/2025\/08\/mom_5421-2-1536x922.jpeg 1536w, https:\/\/scroll.media\/wp-content\/uploads\/2025\/08\/mom_5421-2-2048x1230.jpeg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Linkup ST\u2019s philosophy centers on quality: a deep understanding of the product, user needs, business logic, and interaction design.\r\n<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">From Spontaneous Wins to a Submission Calendar<\/h2>\n\n\n\n<p>In the early years, Linkup ST approached awards more spontaneously, sometimes preparing a case just days before the deadline. According to Natalie, this process was more about enthusiasm and a desire to share than a systematic approach.\r\n<\/p>\n\n\n\n<p>Now, the approach is far more strategic. The team plans a submission calendar at the start of each year: which awards to target, where feedback would be most valuable, and which competitions align with their goals.\r\n\u00abWe analyze which projects fit each award, form a team of a designer and marketer, and work together on the case,\u00bb she explains.\r\n<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"1024\" data-id=\"23337\" src=\"https:\/\/scroll.media\/wp-content\/uploads\/2025\/08\/mom_4771-720x1024.jpg\" alt=\"\" class=\"wp-image-23337\" srcset=\"https:\/\/scroll.media\/wp-content\/uploads\/2025\/08\/mom_4771-720x1024.jpg 720w, https:\/\/scroll.media\/wp-content\/uploads\/2025\/08\/mom_4771-211x300.jpg 211w, https:\/\/scroll.media\/wp-content\/uploads\/2025\/08\/mom_4771-768x1092.jpg 768w, https:\/\/scroll.media\/wp-content\/uploads\/2025\/08\/mom_4771-1081x1536.jpg 1081w, https:\/\/scroll.media\/wp-content\/uploads\/2025\/08\/mom_4771-1441x2048.jpg 1441w, https:\/\/scroll.media\/wp-content\/uploads\/2025\/08\/mom_4771-scaled.jpg 1801w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"23335\" src=\"https:\/\/scroll.media\/wp-content\/uploads\/2025\/08\/img_4998-768x1024.jpg\" alt=\"\" class=\"wp-image-23335\" srcset=\"https:\/\/scroll.media\/wp-content\/uploads\/2025\/08\/img_4998-768x1024.jpg 768w, https:\/\/scroll.media\/wp-content\/uploads\/2025\/08\/img_4998-225x300.jpg 225w, https:\/\/scroll.media\/wp-content\/uploads\/2025\/08\/img_4998-1152x1536.jpg 1152w, https:\/\/scroll.media\/wp-content\/uploads\/2025\/08\/img_4998-1536x2048.jpg 1536w, https:\/\/scroll.media\/wp-content\/uploads\/2025\/08\/img_4998-scaled.jpg 1920w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"1024\" data-id=\"23341\" src=\"https:\/\/scroll.media\/wp-content\/uploads\/2025\/08\/mom_4819-720x1024.jpeg\" alt=\"\" class=\"wp-image-23341\" srcset=\"https:\/\/scroll.media\/wp-content\/uploads\/2025\/08\/mom_4819-720x1024.jpeg 720w, https:\/\/scroll.media\/wp-content\/uploads\/2025\/08\/mom_4819-211x300.jpeg 211w, https:\/\/scroll.media\/wp-content\/uploads\/2025\/08\/mom_4819-768x1092.jpeg 768w, https:\/\/scroll.media\/wp-content\/uploads\/2025\/08\/mom_4819-1081x1536.jpeg 1081w, https:\/\/scroll.media\/wp-content\/uploads\/2025\/08\/mom_4819-1441x2048.jpeg 1441w, https:\/\/scroll.media\/wp-content\/uploads\/2025\/08\/mom_4819-scaled.jpeg 1801w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/figure>\n<\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>She says knowing how to present the work is equally important: communicating its meaning, highlighting the solution, and explaining why the chosen approach matters.\r\n\r\n<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u00abYou only get a few slides or minutes to stand out. We always ask ourselves: what makes this project different, bolder, or deeper than the rest? And how can we convey that clearly and simply?\u00bb<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">What the Jury Looks For<\/h2>\n\n\n\n<p>Although each competition has its own criteria, there are common themes: innovation, aesthetics, user experience, clarity, and social impact.\r\n<\/p>\n\n\n\n<p>Competitions like the Webby or Red Dot also value social impact and designs that change user behavior. Yet in practice \u2014 especially in the final stage \u2014 it\u2019s not just the product that matters, but how it\u2019s presented: how clearly the team communicates its value, why it works, and what makes it truly unique.\r\n<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to Create Award-Winning Cases \u2014 Tips from the Design Director<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2560\" src=\"https:\/\/scroll.media\/wp-content\/uploads\/2025\/08\/nataliia_sambir-scaled.jpg\" alt=\"\" class=\"wp-image-23333\" style=\"width:254px;height:auto\" srcset=\"https:\/\/scroll.media\/wp-content\/uploads\/2025\/08\/nataliia_sambir-scaled.jpg 1920w, https:\/\/scroll.media\/wp-content\/uploads\/2025\/08\/nataliia_sambir-225x300.jpg 225w, https:\/\/scroll.media\/wp-content\/uploads\/2025\/08\/nataliia_sambir-768x1024.jpg 768w, https:\/\/scroll.media\/wp-content\/uploads\/2025\/08\/nataliia_sambir-1152x1536.jpg 1152w, https:\/\/scroll.media\/wp-content\/uploads\/2025\/08\/nataliia_sambir-1536x2048.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/div>\n\n\n<ol class=\"wp-block-list\">\n<li>Start with a strong idea, not just visuals. The jury values projects that solve real problems, influence behavior, or create new value.<\/li>\n\n\n\n<li>Highlight the unique concept. Show what makes your solution different \u2014 whether it\u2019s a new interface approach or a fresh emotional angle.\r\n<\/li>\n\n\n\n<li>Keep it clear. Simple explanations of complex ideas work best. <\/li>\n\n\n\n<li>Presentation is 50% of success. Even a great product needs a great story. Linkup ST often creates separate videos for submissions to convey emotion, uniqueness, and use cases more effectively.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">How Awards Help the Business<\/h2>\n\n\n\n<p>\u00abAwards are a kind of quality index. They\u2019re confirmation that independent international experts have evaluated your work,\u00bb says Nataliya.<\/p>\n\n\n\n<p> In client negotiations, awards can be a strong argument, especially when competing with other agencies. Still, Sambir notes, they are not a direct sales driver and cannot replace experience, case studies, or reputation.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1920\" src=\"https:\/\/scroll.media\/wp-content\/uploads\/2025\/08\/logo-black.jpg\" alt=\"\" class=\"wp-image-23563\" style=\"width:223px;height:auto\" srcset=\"https:\/\/scroll.media\/wp-content\/uploads\/2025\/08\/logo-black.jpg 1920w, https:\/\/scroll.media\/wp-content\/uploads\/2025\/08\/logo-black-300x300.jpg 300w, https:\/\/scroll.media\/wp-content\/uploads\/2025\/08\/logo-black-1024x1024.jpg 1024w, https:\/\/scroll.media\/wp-content\/uploads\/2025\/08\/logo-black-150x150.jpg 150w, https:\/\/scroll.media\/wp-content\/uploads\/2025\/08\/logo-black-768x768.jpg 768w, https:\/\/scroll.media\/wp-content\/uploads\/2025\/08\/logo-black-1536x1536.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/scroll.media\/reklama\/\">This article was produced with the support of Linkup ST. Learn more<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">What\u2019s Next for the Team?<\/h2>\n\n\n\n<p>\u00abWe have a few more cases submitted, and results will be announced in about a month \u2014 so, no spoilers yet,\u00bb smiles Nataliya.\r\nThe team has never applied to shorter-term competitions like Awwwards or CSS Design Awards, but plans to try.\r\n<\/p>\n\n\n\n<p>Having now earned most of the \u00abflagship\u00bb honors they once viewed as ambitious goals, Linkup ST keeps its focus on the future.\r\n\u00abThe biggest challenge,\u00bb Sambir concludes, \u00abis to keep moving, sensing changes, and testing new formats \u2014 not just to collect logos, but to understand where the industry is headed and continue creating relevant, high-quality products.\u00bb\r\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>At the beginning of this year, Linkup ST\u2019s calendar filled up not only with product release dates but also with deadlines for submissions to international design awards. For the team, global recognition serves as a key indicator of quality and proof that professionals around the world appreciate their work. How do international awards influence business \u2026 <a title=\"Linkup ST: The Design Team Turning Bold Ideas into Global Awards\" class=\"read-more\" href=\"https:\/\/scroll.media\/en\/2025\/09\/03\/linkup-sts-global-design-wins\/\" aria-label=\"Read more about Linkup ST: The Design Team Turning Bold Ideas into Global Awards\">Read more<\/a><\/p>\n","protected":false},"author":11,"featured_media":23326,"comment_status":"open","ping_status":"open","sticky":false,"template":"template-custom-post-custom-head.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[416],"tags":[457,563],"class_list":["post-27589","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-partner-news","tag-promo-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Linkup ST: The Design Team Turning Bold Ideas into Global Awards | Scroll.media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scroll.media\/en\/2025\/09\/03\/linkup-sts-global-design-wins\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Linkup ST: The Design Team Turning Bold Ideas into Global Awards | Scroll.media\" \/>\n<meta property=\"og:description\" content=\"At the beginning of this year, Linkup ST\u2019s calendar filled up not only with product release dates but also with deadlines for submissions to international design awards. 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