{"id":20524,"date":"2025-07-22T09:45:18","date_gmt":"2025-07-22T06:45:18","guid":{"rendered":"https:\/\/scroll.media\/2025\/07\/22\/verba-launches-options\/"},"modified":"2025-07-23T00:49:17","modified_gmt":"2025-07-22T21:49:17","slug":"verba-launches-options","status":"publish","type":"post","link":"https:\/\/scroll.media\/en\/2025\/07\/22\/verba-launches-options\/","title":{"rendered":"Ukrainian Startup Verba Launches Options for Its Team. What\u2019s the Motivation?"},"content":{"rendered":"\n

Co-founder of the Ukrainian startup Verba, Viktoria Kravchenko, has announced the launch of an options system for the project\u2019s team. According to her, this move is designed to motivate the team to work more efficiently and feel true ownership of what they build.<\/p>\n\n

What Does Verba Do?<\/h2>\n\n

Verba is a service that helps creators add subtitles to videos \u2014 something increasingly essential for today\u2019s TikTok, Reels, and Stories generation. Many viewers watch videos without sound, so subtitles are now strongly recommended to keep audiences engaged. Verba makes this process easy.<\/p>\n\n

As Viktoria told Scroll.media, the idea for the startup came from her own frustrating experience:<\/p>\n\n

\n

\u00abOnce, I spent two hours adding subtitles, and when I exported the video, everything broke. I was so desperate that at that moment I decided to create my own product,\u00bb she recalls.<\/p>\n<\/blockquote>\n\n

Verba runs on a subscription model: videos up to 30 seconds long can be subtitled for free. A full monthly subscription costs just $3.99 for longer videos and more features.<\/p>\n\n

Why Options?<\/h2>\n\n

According to Kravchenko, every team member will be able to receive options. This, she says, is not just fair \u2014 it\u2019s necessary:<\/p>\n\n

\n

\u00abEveryone at Verba will receive a share of what we create. Not only because it is fair, but because it is necessary. Because if you act like an owner, you have to be one. Ownership stimulates skill, and skill is not negotiable.\u00bb<\/p>\n<\/blockquote>\n\n

The startup is currently in talks with Western investors. However, the team emphasizes that raising money is not the ultimate goal \u2014 Verba is already able to grow on its own. Any funds raised will be used to accelerate development and boost marketing efforts.<\/p>\n\n

Employee options are standard in Silicon Valley, but in Ukraine they\u2019re still rare \u2014 and even more rarely talked about. Typically, only the first few hires might get shares, and companies seldom share these details publicly. The ride-hailing service Uklon, where around thirty people received options, is one notable exception. Verba\u2019s decision to offer options to the entire team shows how local startups are embracing global best practices and building companies that reward everyone involved.<\/p>\n","protected":false},"excerpt":{"rendered":"

Co-founder of the Ukrainian startup Verba, Viktoria Kravchenko, has announced the launch of an options system for the project\u2019s team. According to her, this move is designed to motivate the team to work more efficiently and feel true ownership of what they build. What Does Verba Do? Verba is a service that helps creators add \u2026 Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":20406,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[112],"tags":[623],"class_list":["post-20524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-startups-en","tag-verba-en"],"acf":[],"yoast_head":"\nUkrainian Startup Verba Launches Options for Its Team. 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