{"id":18051,"date":"2025-06-21T08:52:25","date_gmt":"2025-06-21T06:52:25","guid":{"rendered":"https:\/\/scroll.media\/2025\/06\/21\/ukraines-saatchisaatchi-wins-first-ever-gold-at-cannes-lions\/"},"modified":"2025-06-23T11:38:25","modified_gmt":"2025-06-23T08:38:25","slug":"ukraines-saatchisaatchi-wins-first-ever-gold-at-cannes-lions","status":"publish","type":"post","link":"https:\/\/scroll.media\/en\/2025\/06\/21\/ukraines-saatchisaatchi-wins-first-ever-gold-at-cannes-lions\/","title":{"rendered":"Ukraine\u2019s Saatchi&#038;Saatchi Wins First-Ever Gold at Cannes Lions"},"content":{"rendered":"\n<p>For the first time in Ukrainian history, Saatchi&Saatchi Ukraine has <a href=\"https:\/\/www.lovethework.com\/work-awards\/entries\/minefield-honey-harvesting-hope-755960\">taken<\/a> home a Gold Lion at the prestigious Cannes Lions International Festival of Creativity. While Ukrainian agencies have previously earned Lions, this marks the country\u2019s first-ever gold.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"851\" src=\"https:\/\/scroll.media\/wp-content\/uploads\/2025\/06\/e943553f2152499c8182bfce20e7355d-kopiya.jpg\" alt=\"\" class=\"wp-image-17992\" srcset=\"https:\/\/scroll.media\/wp-content\/uploads\/2025\/06\/e943553f2152499c8182bfce20e7355d-kopiya.jpg 1200w, https:\/\/scroll.media\/wp-content\/uploads\/2025\/06\/e943553f2152499c8182bfce20e7355d-kopiya-300x213.jpg 300w, https:\/\/scroll.media\/wp-content\/uploads\/2025\/06\/e943553f2152499c8182bfce20e7355d-kopiya-1024x726.jpg 1024w, https:\/\/scroll.media\/wp-content\/uploads\/2025\/06\/e943553f2152499c8182bfce20e7355d-kopiya-768x545.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>The victory was brought about by the project <em>Minefield Honey: Harvesting Hope<\/em>, also known as <em>Honey from Minefields<\/em>. The idea behind the project is to draw the global community\u2019s attention to the mass mining of Ukrainian territories.<\/p>\n\n\n\n<p>One of the participants, the agricultural company Kernel, provided seeds and fields. The fields were fertilized using Dronarium drones, and honey was later harvested. The honey was then packaged in jars and sent to Ukrainian embassies around the world.<\/p>\n\n\n\n<p>The project was a collaboration between Saatchi&Saatchi Ukraine, Kernel, and the Ministry of Foreign Affairs of Ukraine. It won in the Decent Work and Economic Growth category.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"851\" src=\"https:\/\/scroll.media\/wp-content\/uploads\/2025\/06\/d03f7ff2d63340779a9ebced3dcbde3d-kopiya.jpg\" alt=\"\" class=\"wp-image-17994\" srcset=\"https:\/\/scroll.media\/wp-content\/uploads\/2025\/06\/d03f7ff2d63340779a9ebced3dcbde3d-kopiya.jpg 1200w, https:\/\/scroll.media\/wp-content\/uploads\/2025\/06\/d03f7ff2d63340779a9ebced3dcbde3d-kopiya-300x213.jpg 300w, https:\/\/scroll.media\/wp-content\/uploads\/2025\/06\/d03f7ff2d63340779a9ebced3dcbde3d-kopiya-1024x726.jpg 1024w, https:\/\/scroll.media\/wp-content\/uploads\/2025\/06\/d03f7ff2d63340779a9ebced3dcbde3d-kopiya-768x545.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>Minefield Honey: Harvesting Hope is one of the most successful and award-winning Ukrainian creative projects. It received 175 million impressions and 517 media mentions, all without a budget.<\/p>\n\n\n\n<p>StarLightMedia <a href=\"https:\/\/www.facebook.com\/StarLightMedia\/posts\/pfbid03uSTHZ7gmXrckBtZy6en3Sr4WnSw9YstKp8fQwkGmfPt336zgJPdCFBps3AKQoXvl\">received<\/a> a Bronze Lion for the 13th season of the show <em>The Bachelor<\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For the first time in Ukrainian history, Saatchi&Saatchi Ukraine has taken home a Gold Lion at the prestigious Cannes Lions International Festival of Creativity. While Ukrainian agencies have previously earned Lions, this marks the country\u2019s first-ever gold. The victory was brought about by the project Minefield Honey: Harvesting Hope, also known as Honey from Minefields. \u2026 <a title=\"Ukraine\u2019s Saatchi&Saatchi Wins First-Ever Gold at Cannes Lions\" class=\"read-more\" href=\"https:\/\/scroll.media\/en\/2025\/06\/21\/ukraines-saatchisaatchi-wins-first-ever-gold-at-cannes-lions\/\" aria-label=\"Read more about Ukraine\u2019s Saatchi&Saatchi Wins First-Ever Gold at Cannes Lions\">Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":17993,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[416],"tags":[],"class_list":["post-18051","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ukraine\u2019s 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