{"id":17742,"date":"2025-06-19T11:40:00","date_gmt":"2025-06-19T08:40:00","guid":{"rendered":"https:\/\/scroll.media\/?p=17742"},"modified":"2025-06-19T11:39:34","modified_gmt":"2025-06-19T08:39:34","slug":"newsoft-builds-apps-for-global-sports-giants-what-makes-this-ukrainian-tech-company-stand-out","status":"publish","type":"post","link":"https:\/\/scroll.media\/en\/2025\/06\/19\/newsoft-builds-apps-for-global-sports-giants-what-makes-this-ukrainian-tech-company-stand-out\/","title":{"rendered":"Newsoft Builds Apps for Global Sports Giants \u2014 What Makes This Ukrainian Tech Company Stand Out?"},"content":{"rendered":"\n

A conversation with Volodymyr Tkach, founder and CEO of Newsoft, is filled with one recurring emotion \u2014 constant surprise. \u00abWait, you worked with them?\u00bb I find myself repeating as he casually drops the names of famous sports brands, top-tier leagues, and elite football clubs from France and the UK. Due to strict NDAs, we can\u2019t name them, but if you\u2019ve seen the Netflix docuseries Full Swing<\/em>, you\u2019ve already heard of one of Newsoft\u2019s major clients.<\/p>\n\n\n

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Volodymyr Tkach, founder and CEO of Newsoft<\/figcaption><\/figure>\n<\/div>\n\n\n

Tkach founded the company in what now feels like the distant past \u2014 2019. Three years later, Newsoft pivoted into a new niche: building digital products for the sports and wellness industry. Today, their client list includes European sports networks, influencers, major clubs, and even entire leagues. It might sound simple \u2014 just another app, right? But as Volodymyr points out, this space has its own unique constraints and complexities. His team understands them well, and the word is getting out: many clients now come through referrals. How did Newsoft<\/a> manage to do it?<\/p>\n\n\n\n

Breaking into Sports & Wellness<\/strong><\/h3>\n\n\n\n

As is often the case, Newsoft\u2019s entry into the Sports & Wellness industry began with just a couple of early wins. \u00abWe started working on one large project in the sports sector, and it went really well. Then, another client from the same segment came along. That\u2019s when we realized we already had two solid case studies to showcase,\u00bb recalls Volodymyr.<\/p>\n\n\n\n

Armed with these Western market successes, the Lviv-based team started to scale. It\u2019s worth noting that while many Ukrainian tech companies dominate sectors like fintech, automotive, or e-commerce, few venture into sports \u2014 at least not as service providers. More often, they build their own products. Newsoft, however, carved out a different path.<\/p>\n\n\n\n

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And it\u2019s a promising one. The UK\u2019s sports market alone is worth over $40 billion, while the broader wellness industry is estimated at $170 billion. Sports clubs across the UK have more than 11.5 million members, spending over $7 billion annually.<\/p>\n\n\n\n

Newsoft is targeting just a fraction of this massive pie \u2014 but when the pie is this big, even a small slice is substantial.<\/p>\n\n\n\n

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\u00abThe sports and fitness industry in the UK and US is all about scale. Cities like London and New York are packed with fitness clubs, each with its own format, branding, and audience,\u00bb says Volodymyr. \u00abOnline fitness is booming, too \u2014 whether it\u2019s celebrity trainers or full-fledged tech platforms.\u00bb<\/p>\n<\/blockquote>\n\n\n\n

These clubs, chains, and influencers are all potential clients. The market in Ukraine isn\u2019t comparable: influencers usually stick to Instagram, while in the UK and US, it\u2019s common to have a dedicated app selling classes, programs, merch, or even subscriptions.<\/p>\n\n\n\n

One example: EvolveYou<\/em>, an online fitness platform created by a London-based influencer. Newsoft built the mobile app \u2014 complete with video workouts, training programs, and scheduling tools. It now has over one million users.<\/p>\n\n\n\n

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More about EvolveYou\u2019s case<\/a><\/div>\n<\/div>\n\n\n\n

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Another core segment is sports clubs. While Ukraine has football, basketball, and hockey leagues, the scale is vastly different. \u00abJust London alone has multiple top-tier football clubs with huge infrastructure, digital teams, and big tech budgets,\u00bb says Volodymyr. The US market, he notes, is an even bigger playground \u2014 especially in underrepresented sports in Ukraine like golf, tennis, and baseball.<\/p>\n\n\n\n

Today, Newsoft\u2019s client base includes major clubs across Britain, France, and beyond.<\/p>\n\n\n\n

Winning Over the Big Leagues<\/strong><\/h3>\n\n\n\n

During our conversation, Volodymyr emphasized that a big brand is a double-edged sword. On the one hand, it brings image, status, and the chance to work with an industry giant. On the other hand, it involves bureaucracy and longer timelines \u2014 approvals can take far too much time. That\u2019s why there\u2019s no exclusive focus on large clients.<\/p>\n\n\n\n

\u00abI\u2019m just as enthusiastic about working with a major football club as I am with a small chain of fitness studios in, say, Liverpool,\u00bb he says.<\/p>\n\n\n\n

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So, how did a Lviv-based company break into such elite circles? The answer is simple: quality work. The initial two case studies led to more contracts, and once the client list hit double digits, word-of-mouth kicked in. Today, about 40% of their business comes through referrals.<\/p>\n\n\n\n

Sometimes, clients won\u2019t actively promote Newsoft, but they\u2019ll vouch for the team or make introductions when asked. The company also maintains a steady presence in the US and Europe, traveling at least quarterly for meetings, exhibitions, and conferences.<\/p>\n\n\n\n

While LinkedIn used to be a key acquisition channel, things shifted post-COVID. \u00abToo much online, not enough human interaction,\u00bb Volodymyr says. Face-to-face networking proved far more effective.<\/p>\n\n\n\n

Looks Easy? It\u2019s Not.<\/strong><\/h3>\n\n\n\n

So what\u2019s hard about building an app for a fitness influencer? As it turns out \u2014 almost everything.<\/p>\n\n\n\n

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\u00abThe team needs to understand every sport we work with. You can\u2019t expect the client to explain football rules or how golf is scored,\u00bb Volodymyr explains. In other words, sports literacy is part of the job.<\/p>\n<\/blockquote>\n\n\n\n

Then there\u2019s the product complexity. Sports & Wellness apps are usually media-heavy \u2014 think videos, workout animations, and dynamic schedules. And not every user has the latest iPhone. One of the engineering challenges is making everything run smoothly even on older devices.<\/p>\n\n\n\n

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Security is another major concern. These apps often require personal data: age, weight, health conditions, menstrual cycles, allergies, and payment info. Keeping that data safe is critical.<\/p>\n\n\n\n

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And finally \u2014 communication. \u00abPeople recommend us because we deliver quality,\u00bb says Volodymyr. \u00abBut quality isn\u2019t just clean code. It\u2019s about building the right <\/em>product.\u00bb<\/p>\n<\/blockquote>\n\n\n\n

Before any project starts, Newsoft conducts a business analysis: What\u2019s the goal? Who\u2019s the audience? Will this product actually succeed? \u00abIf a client insists on building something we believe will fail, we try to change their mind. If not \u2014 we\u2019d rather walk away than compromise.\u00bb<\/p>\n\n\n\n

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This article was produced with the support of Newsoft. Learn more<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n
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It\u2019s an honest approach that works. Dozens of well-known brands now trust this tight-knit team of just 40 people in Lviv. \u00abIt\u2019s both a challenge and a source of pride to build a world-class product from Ukraine,\u00bb says Volodymyr.<\/p>\n\n\n\n

And they\u2019re not slowing down. In 2025, Newsoft aims to sign several more partnerships with major US sports teams.<\/p>\n\n\n\n

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Contact Newsoft<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

A conversation with Volodymyr Tkach, founder and CEO of Newsoft, is filled with one recurring emotion \u2014 constant surprise. \u00abWait, you worked with them?\u00bb I find myself repeating as he casually drops the names of famous sports brands, top-tier leagues, and elite football clubs from France and the UK. Due to strict NDAs, we can\u2019t \u2026 Read more<\/a><\/p>\n","protected":false},"author":10,"featured_media":17402,"comment_status":"open","ping_status":"open","sticky":false,"template":"template-custom-post-without-sidebar.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[108,416],"tags":[457,563],"class_list":["post-17742","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-service-companies-en","category-news","tag-partner-news","tag-promo-en"],"acf":[],"yoast_head":"\nNewsoft Builds Apps for Global Sports Giants \u2014 What Makes This Ukrainian Tech Company Stand Out? | Scroll.media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scroll.media\/en\/2025\/06\/19\/newsoft-builds-apps-for-global-sports-giants-what-makes-this-ukrainian-tech-company-stand-out\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Newsoft Builds Apps for Global Sports Giants \u2014 What Makes This Ukrainian Tech Company Stand Out? | Scroll.media\" \/>\n<meta property=\"og:description\" content=\"A conversation with Volodymyr Tkach, founder and CEO of Newsoft, is filled with one recurring emotion \u2014 constant surprise. \u00abWait, you worked with them?\u00bb I find myself repeating as he casually drops the names of famous sports brands, top-tier leagues, and elite football clubs from France and the UK. 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