{"id":13839,"date":"2025-05-05T10:27:09","date_gmt":"2025-05-05T07:27:09","guid":{"rendered":"https:\/\/scroll.media\/2025\/05\/05\/chinese-fashion-giant-shein-enters-ukraine\/"},"modified":"2025-05-06T20:52:45","modified_gmt":"2025-05-06T17:52:45","slug":"chinese-fashion-giant-shein-enters-ukraine","status":"publish","type":"post","link":"https:\/\/scroll.media\/en\/2025\/05\/05\/chinese-fashion-giant-shein-enters-ukraine\/","title":{"rendered":"Chinese Fashion Giant Shein Enters Ukraine"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Chinese e-commerce giant Shein has begun appearing in the Ukrainian segment of Facebook and Google\u2019s advertising ecosystem, <a href=\"https:\/\/www.promodo.ua\/blog\/shein-vvirvavsya-v-ukrayinskiy-fashion-ekomers\">according<\/a> to the marketing agency Promodo. This suggests the company may be gradually entering the Ukrainian market. Promodo notes that, until now, they had not observed any paid advertising from Shein in Ukraine.   <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Shein is a major player in the Chinese fashion industry, operating in the ultra-fast fashion segment. It\u2019s known for outpacing even Inditex (Zara) in speed, releasing new collections not every few weeks but nearly every day. <\/li>\n<\/ul>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1212\" height=\"738\" src=\"https:\/\/scroll.media\/wp-content\/uploads\/2025\/05\/znimok-ekrana-2025-05-05-o-10.14.14.png\" alt=\"\" class=\"wp-image-13557\" srcset=\"https:\/\/scroll.media\/wp-content\/uploads\/2025\/05\/znimok-ekrana-2025-05-05-o-10.14.14.png 1212w, https:\/\/scroll.media\/wp-content\/uploads\/2025\/05\/znimok-ekrana-2025-05-05-o-10.14.14-300x183.png 300w, https:\/\/scroll.media\/wp-content\/uploads\/2025\/05\/znimok-ekrana-2025-05-05-o-10.14.14-1024x624.png 1024w, https:\/\/scroll.media\/wp-content\/uploads\/2025\/05\/znimok-ekrana-2025-05-05-o-10.14.14-768x468.png 768w\" sizes=\"auto, (max-width: 1212px) 100vw, 1212px\" \/><figcaption class=\"wp-element-caption\">Photo credit: Promodo.<\/figcaption><\/figure>\n\n<ul class=\"wp-block-list\">\n<li>Like Temu, Shein is also known for its aggressive marketing strategy. Over the past two years, it has been one of Meta\u2019s biggest advertising clients, spending around $600 million per quarter on Meta platforms alone.  <\/li>\n\n\n\n<li>Shein\u2019s appearance in Ukraine follows the US-China tariff war, suggesting the company may explore new markets and is willing to invest in smaller regions to expand its global footprint.  <\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">For local Ukrainian retailers, Shein could pose a serious challenge. One of the company\u2019s key advantages is that parcels valued under \u20ac150 are exempt from VAT, allowing it to offer lower prices in similar product categories. This tactic has already helped some European competitors, notably Polish retailers, break into new local markets.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chinese e-commerce giant Shein has begun appearing in the Ukrainian segment of Facebook and Google\u2019s advertising ecosystem, according to the marketing agency Promodo. This suggests the company may be gradually entering the Ukrainian market. Promodo notes that, until now, they had not observed any paid advertising from Shein in Ukraine. For local Ukrainian retailers, Shein \u2026 <a title=\"Chinese Fashion Giant Shein Enters Ukraine\" class=\"read-more\" href=\"https:\/\/scroll.media\/en\/2025\/05\/05\/chinese-fashion-giant-shein-enters-ukraine\/\" aria-label=\"Read more about Chinese Fashion Giant Shein Enters Ukraine\">Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":13556,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[416],"tags":[518],"class_list":["post-13839","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-ecommerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Chinese Fashion Giant Shein Enters Ukraine | Scroll.media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scroll.media\/en\/2025\/05\/05\/chinese-fashion-giant-shein-enters-ukraine\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chinese Fashion Giant Shein Enters Ukraine | Scroll.media\" \/>\n<meta property=\"og:description\" content=\"Chinese e-commerce giant Shein has begun appearing in the Ukrainian segment of Facebook and Google\u2019s advertising ecosystem, according to the marketing agency Promodo. This suggests the company may be gradually entering the Ukrainian market. Promodo notes that, until now, they had not observed any paid advertising from Shein in Ukraine. For local Ukrainian retailers, Shein ... 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