MacPaw Turns to AI: How the Company’s Strategy Is Changing and Why

In September 2025, MacPaw founder Oleksandr Kosovan announced that his 17-year-old company, long known for macOS utilities, was being restructured into an AI-first business. At the center of this shift is the AI assistant Eney, which is intended to become an intellectual «umbrella» for the entire MacPaw product line. Kosovan told Forbes Ukraine how the ...