Ukraine’s Online Ad Market Hits ₴50B, Fueled by Search and Social Media
The All-Ukrainian Advertising Coalition has released its 2025 advertising results. According to their calculations, a total of 50 billion hryvnia was spent on online advertising over the year, up from just over 42 billion hryvnia in 2024.
- Banner advertising and social media ads — 11.3 billion hryvnia
- Digital video, including YouTube — 8 billion hryvnia
- SEO — 2.2 billion hryvnia
- Digital development — 1.8 billion hryvnia
- SMM — 989 million hryvnia
- Influencer marketing — 835 million hryvnia
- Other formats — 621 million hryvnia
Looking ahead, the All-Ukrainian Advertising Coalition expects growth to remain strong in 2026. The market is projected to expand by 18% year-on-year, reaching 59 billion hryvnia.
Television advertising remains a smaller segment by comparison, generating 33.4 billion hryvnia in 2025, up from 29 billion hryvnia a year earlier. However, this figure is also expected to continue growing.
Ukraine’s Online Ad Market Hits ₴50B, Fueled by Search and Social Media
The All-Ukrainian Advertising Coalition has released its 2025 advertising results. According to their calculations, a total of 50 billion hryvnia was spent on online advertising over the year, up from just over 42 billion hryvnia in 2024.
- Banner advertising and social media ads — 11.3 billion hryvnia
- Digital video, including YouTube — 8 billion hryvnia
- SEO — 2.2 billion hryvnia
- Digital development — 1.8 billion hryvnia
- SMM — 989 million hryvnia
- Influencer marketing — 835 million hryvnia
- Other formats — 621 million hryvnia
Looking ahead, the All-Ukrainian Advertising Coalition expects growth to remain strong in 2026. The market is projected to expand by 18% year-on-year, reaching 59 billion hryvnia.
Television advertising remains a smaller segment by comparison, generating 33.4 billion hryvnia in 2025, up from 29 billion hryvnia a year earlier. However, this figure is also expected to continue growing.
