Cryptocurrency exchange WhiteBIT, founded by Ukrainian entrepreneur Volodymyr Nosov, has officially launched in the United States. The company confirmed the news to Scroll.media.

• According to WhiteBIT, the company has established WhiteBIT US as an independent entity, secured all required operating licenses, and set up a headquarters in New York, along with a network of regional representative offices.
• The company plans to serve users across all 50 states.

«Our decision to enter the US market is driven not only by the desire to scale, but also by the country’s proactive approach to the crypto industry and its policy of attracting technology companies. The United States is focused on developing the industry and strengthening its leadership in blockchain innovation. We aim to contribute to this process by providing reliable infrastructure, proven technologies, and long-term commitment to the market,» Nosov said.

• To mark the US launch, the company rolled out a brand campaign in Times Square — a status symbol in the American advertising landscape. While WhiteBIT has not disclosed the campaign’s budget, it told Scroll.media that it expects the activation to boost brand awareness and attract its first US customers.

About WhiteBIT

• WhiteBIT was founded seven years ago and has grown into a prominent player in the European crypto market. According to CoinMarketCap, the exchange’s trading volume exceeds $2.7 trillion per year.
• Originally launched as a crypto exchange, the company has since expanded into the fintech ecosystem W Group, which now includes eight companies focused on blockchain infrastructure, payment services, cryptocurrencies, digital banking, analytics, and related sectors (including the WhiteBIT exchange itself). According to the company, W Group currently serves 35 million users worldwide.
• Nosov has previously stated that he plans to raise $2.5 billion to scale and develop the business in the US market, estimating the valuation of W Group at $20–40 billion.