Vitalii Gorovyi Exits Rolique And Expands Stake In Linkup ST
Serial entrepreneur Vitalii Gorovyi has announced two deals at once: he’s increased his stake in Linkup ST to 45% and sold the stake in Rolique that belonged to his holding company InSoft.Partners, marking a full exit.
«From now on, I will be fully involved in two businesses — consulting with Linkup ST and investing with InSoft.Partners,» Gorovyi said.
What’s known about the Linkup ST deal
- Linkup ST provides end-to-end digital product development services with a focus on AI. The company has been operating for 11 years and has built a portfolio of 160 products for clients in over 25 countries, including North America, the EU, and the Middle East. It employs more than 100 people and has offices in Estonia and Ukraine.
- The value of the deal has not been disclosed. In a comment to AIN, Gorovyi said that 55% of Linkup ST now belongs to the company’s founder and CEO, Andriy Sambir.
«It’s important that this partnership goes beyond the usual InSoft.Partners model. This is not a sprint that ends with an exit but a marathon to build a new business together. That’s why I personally joined Linkup ST and InSoft.Partners stepped out,» said Gorovyi.
- Under its updated strategy, Linkup ST will focus on three core areas: Digital Marketing, User Satisfaction and UX, and Business Automation.
Exit from Rolique
- Rolique was founded in 2014 and currently employs about 100 people in Ukraine and Poland. InSoft.Partners previously invested in 15% of Rolique and held an option for another 5%. The exit was made in favor of Rolique’s founder, Volodymyr Morozhenko.
- As Gorovyi told AIN, InSoft.Partners has repeatedly used this founders-led buyback approach — with Digis in 2024, Artjoker in 2023, and Cloudfresh in 2022. The firm typically agrees on growth milestones, acquires a stake, helps hit targets, and if the exit opportunity is delayed or strategic views diverge, sells its stake back to the founders.
Vitalii Gorovyi Exits Rolique And Expands Stake In Linkup ST
Serial entrepreneur Vitalii Gorovyi has announced two deals at once: he’s increased his stake in Linkup ST to 45% and sold the stake in Rolique that belonged to his holding company InSoft.Partners, marking a full exit.
«From now on, I will be fully involved in two businesses — consulting with Linkup ST and investing with InSoft.Partners,» Gorovyi said.
What’s known about the Linkup ST deal
- Linkup ST provides end-to-end digital product development services with a focus on AI. The company has been operating for 11 years and has built a portfolio of 160 products for clients in over 25 countries, including North America, the EU, and the Middle East. It employs more than 100 people and has offices in Estonia and Ukraine.
- The value of the deal has not been disclosed. In a comment to AIN, Gorovyi said that 55% of Linkup ST now belongs to the company’s founder and CEO, Andriy Sambir.
«It’s important that this partnership goes beyond the usual InSoft.Partners model. This is not a sprint that ends with an exit but a marathon to build a new business together. That’s why I personally joined Linkup ST and InSoft.Partners stepped out,» said Gorovyi.
- Under its updated strategy, Linkup ST will focus on three core areas: Digital Marketing, User Satisfaction and UX, and Business Automation.
Exit from Rolique
- Rolique was founded in 2014 and currently employs about 100 people in Ukraine and Poland. InSoft.Partners previously invested in 15% of Rolique and held an option for another 5%. The exit was made in favor of Rolique’s founder, Volodymyr Morozhenko.
- As Gorovyi told AIN, InSoft.Partners has repeatedly used this founders-led buyback approach — with Digis in 2024, Artjoker in 2023, and Cloudfresh in 2022. The firm typically agrees on growth milestones, acquires a stake, helps hit targets, and if the exit opportunity is delayed or strategic views diverge, sells its stake back to the founders.
