Relevant Software Introduces New Website: How It Drives Business Value
At the end of 2025, Relevant Software launched its redesigned website. The team had been working on the update for more than six months, starting at the beginning of the year. The previous website had served the company for a little over five years. So why invest in a redesign, and what business value can it bring?
«The old website no longer reflected who we are or the growth we’ve achieved in recent years. We have significantly transformed our approach and services. Today, our work doesn’t start with development but with deep business consulting, needs analysis, and a careful assessment of how technology can strengthen the client’s operations. That is why we needed an update that accurately communicated this evolution and the value Relevant brings to the business — through the visuals, user experience, and overall positioning,» explains Andrew Burak, founder of Relevant Software.
For the company, the update is not simply about changing the website’s visual appearance. Here, design is a tool for highlighting Relevant Software’s approach to work.«It’s about who we are for our clients and the value we actually deliver,» the team explains. This shift in the company’s business approach happened long ago, and now the website finally reflects it openly:
- A fixed principle of guaranteed delivery. This means predictable development, transparent planning, visible progress, and full responsibility for the result — not only for the code, but also for how the solution works within the client’s business.
- A clear emphasis on partnership over task-taking. Relevant Software positions itself as a strategic partner, evaluated not by hours but by how the team helps clients make the right technical and product decisions — from assessing risks to choosing architecture and priorities.
- A focus on ROI. The team analyzes the business context, data, constraints, and real goals and recommends the option that creates the most value, even if it’s not what the client initially requested. The solution defines the result, not the other way around.
«The new website is not about new colors. It shows how we work: so that the result is predictable, cooperation makes strategic sense, and each client’s investment is understandable and justified,» adds the Relevant Software team, once again stressing that design should serve a business function, not simply «exist.»
The working group included designers, content editors, marketers, SEO specialists, and engineers — in other words, everyone who shapes the user experience and ensures accurate positioning.
Alongside the redesign, the team conducted research: they analyzed user journeys, navigation logic, behavioral metrics on the old site, and performed an SEO audit.
«One of the biggest mistakes is starting from the design instead of the client’s needs. That’s why we studied client feedback to understand why they value our cooperation and built those insights into the structure, content, and presentation of the new site,» the team explains.
During the redesign, the team completely updated SEO and restructured the content to make it more compelling , with a clear focus on «before/after» and measurable business results. One of the biggest challenges was adapting the design to a large volume of text and media. Relevant Software says they had to find the perfect balance between visuals, readability, and speed. «The hardest part was combining aesthetics, usability, and performance without compromising anything,» the team adds.
«Today, the site reflects who we are and the value we deliver to the client,» concludes founder Andrew Burak.
Based on their own experience, the Scroll.media editorial team also asked Relevant Software to share their tips on how companies should approach developing a new website:
- Start with the user, not the design. Analyze who visits, what they’re looking for, and where they lose interest. The experience matters more than the color of the buttons.
- Plan SEO from day one. Structure, metadata, internal links, and redirects should be part of the initial requirements, not an afterthought.
- Rewrite content based on real customer needs. Not what the company wants to say, but what the user wants to understand: trust, process, expertise, case studies, ROI. Focus on what the client actually searches for, what worries them, and what motivates them to work with you.
- Build the site for growth, not a «frozen state.» Create flexible templates that can be easily updated without requiring additional resources or significant time investments.
- Launch sooner and improve continuously. Have a clear development roadmap that includes upcoming service pages, necessary integrations, and a plan for content updates. A website should evolve with the company, not freeze at launch.
After the pilot launch, the team gains access to real user behavior data. This allows them to make decisions based on actual feedback rather than intuition, and improve the product where it truly matters.
Relevant Software Introduces New Website: How It Drives Business Value
At the end of 2025, Relevant Software launched its redesigned website. The team had been working on the update for more than six months, starting at the beginning of the year. The previous website had served the company for a little over five years. So why invest in a redesign, and what business value can it bring?
«The old website no longer reflected who we are or the growth we’ve achieved in recent years. We have significantly transformed our approach and services. Today, our work doesn’t start with development but with deep business consulting, needs analysis, and a careful assessment of how technology can strengthen the client’s operations. That is why we needed an update that accurately communicated this evolution and the value Relevant brings to the business — through the visuals, user experience, and overall positioning,» explains Andrew Burak, founder of Relevant Software.
For the company, the update is not simply about changing the website’s visual appearance. Here, design is a tool for highlighting Relevant Software’s approach to work.«It’s about who we are for our clients and the value we actually deliver,» the team explains. This shift in the company’s business approach happened long ago, and now the website finally reflects it openly:
- A fixed principle of guaranteed delivery. This means predictable development, transparent planning, visible progress, and full responsibility for the result — not only for the code, but also for how the solution works within the client’s business.
- A clear emphasis on partnership over task-taking. Relevant Software positions itself as a strategic partner, evaluated not by hours but by how the team helps clients make the right technical and product decisions — from assessing risks to choosing architecture and priorities.
- A focus on ROI. The team analyzes the business context, data, constraints, and real goals and recommends the option that creates the most value, even if it’s not what the client initially requested. The solution defines the result, not the other way around.
«The new website is not about new colors. It shows how we work: so that the result is predictable, cooperation makes strategic sense, and each client’s investment is understandable and justified,» adds the Relevant Software team, once again stressing that design should serve a business function, not simply «exist.»
The working group included designers, content editors, marketers, SEO specialists, and engineers — in other words, everyone who shapes the user experience and ensures accurate positioning.
Alongside the redesign, the team conducted research: they analyzed user journeys, navigation logic, behavioral metrics on the old site, and performed an SEO audit.
«One of the biggest mistakes is starting from the design instead of the client’s needs. That’s why we studied client feedback to understand why they value our cooperation and built those insights into the structure, content, and presentation of the new site,» the team explains.
During the redesign, the team completely updated SEO and restructured the content to make it more compelling , with a clear focus on «before/after» and measurable business results. One of the biggest challenges was adapting the design to a large volume of text and media. Relevant Software says they had to find the perfect balance between visuals, readability, and speed. «The hardest part was combining aesthetics, usability, and performance without compromising anything,» the team adds.
«Today, the site reflects who we are and the value we deliver to the client,» concludes founder Andrew Burak.
Based on their own experience, the Scroll.media editorial team also asked Relevant Software to share their tips on how companies should approach developing a new website:
- Start with the user, not the design. Analyze who visits, what they’re looking for, and where they lose interest. The experience matters more than the color of the buttons.
- Plan SEO from day one. Structure, metadata, internal links, and redirects should be part of the initial requirements, not an afterthought.
- Rewrite content based on real customer needs. Not what the company wants to say, but what the user wants to understand: trust, process, expertise, case studies, ROI. Focus on what the client actually searches for, what worries them, and what motivates them to work with you.
- Build the site for growth, not a «frozen state.» Create flexible templates that can be easily updated without requiring additional resources or significant time investments.
- Launch sooner and improve continuously. Have a clear development roadmap that includes upcoming service pages, necessary integrations, and a plan for content updates. A website should evolve with the company, not freeze at launch.
After the pilot launch, the team gains access to real user behavior data. This allows them to make decisions based on actual feedback rather than intuition, and improve the product where it truly matters.
