Beyond Meat’s Shares Collapse 99% After Once Sky-High Hype

Beyond Meat isn’t looking too good these days. Once a rising star in the plant-based meat world, the company raised over $100 million in investments and headed into its IPO with sky-high expectations. On its first day of trading, Beyond Meat’s market cap hit nearly $4 billion, and in the weeks that followed, it soared to a record $8 billion.

Now? It’s a disaster.

The company’s shares have plummeted by 99% over the past five years — from more than $170 a share to less than a dollar. Beyond Meat is no longer seen as a «tech» company, and its sales continue to decline yearly. The plant-based meat trend hasn’t disappeared, but it’s no longer overhyped, and that’s taking a toll on the company’s valuation.

So what happens to the stock of a company spiraling downward? It becomes what traders call a «meme stock.» In recent days, retail investors have piled into Beyond Meat shares at around 50 cents apiece, driving the price up several times over.

Analysts note that trading volume has surged to unusual levels: in just one day, more than 1.2 billion shares changed hands — roughly three times the total number of shares in circulation. Beyond Meat has suddenly become the fourth most actively traded stock on the exchange.

Much of this renewed attention has been fueled online — through Reddit, YouTube, and X. How long the frenzy will last, however, remains anyone’s guess.

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Beyond Meat’s Shares Collapse 99% After Once Sky-High Hype

Beyond Meat isn’t looking too good these days. Once a rising star in the plant-based meat world, the company raised over $100 million in investments and headed into its IPO with sky-high expectations. On its first day of trading, Beyond Meat’s market cap hit nearly $4 billion, and in the weeks that followed, it soared to a record $8 billion.

Now? It’s a disaster.

The company’s shares have plummeted by 99% over the past five years — from more than $170 a share to less than a dollar. Beyond Meat is no longer seen as a «tech» company, and its sales continue to decline yearly. The plant-based meat trend hasn’t disappeared, but it’s no longer overhyped, and that’s taking a toll on the company’s valuation.

So what happens to the stock of a company spiraling downward? It becomes what traders call a «meme stock.» In recent days, retail investors have piled into Beyond Meat shares at around 50 cents apiece, driving the price up several times over.

Analysts note that trading volume has surged to unusual levels: in just one day, more than 1.2 billion shares changed hands — roughly three times the total number of shares in circulation. Beyond Meat has suddenly become the fourth most actively traded stock on the exchange.

Much of this renewed attention has been fueled online — through Reddit, YouTube, and X. How long the frenzy will last, however, remains anyone’s guess.

Noticed an error? Please highlight it with your mouse and press Shift+Enter.
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